How to Convert Any Video to MP4 Online for Free

Do you have a video file that you want to convert to MP4 format? Maybe you want to upload it to YouTube, share it on social media, or watch it on your mobile device. Whatever the reason, you don’t need to download any software or pay any fees to convert your video to MP4 online. In this article, I’ll show you how to use a free online tool called Adobe Express to convert any video to MP4 in seconds.

What is MP4 and why should you use it?

MP4 is a popular video format that is compatible with most devices and platforms. It has a high compression ratio, which means it can reduce the file size of your video without losing much quality. This makes it ideal for streaming and sharing videos online. MP4 also supports multiple audio and video tracks, subtitles, and metadata, which can enhance your video experience.

How to use Adobe Express to convert any video to MP4 online

Adobe Express is a free online video converter that lets you convert any video to MP4 in seconds. You don’t need to register or install anything on your device. All you need is a web browser and an internet connection. Here’s how to use it:

  1. Select. Upload a video from your device. Videos can be up to 1 hour long.
  2. Convert. Your video will automatically convert. Trim, mute, and preview your clip if you need to.
  3. Download. Instantly download your video as an MP4.

That’s it! You’ve just converted your video to MP4 online for free.

How to optimize your MP4 video for SEO

If you want your MP4 video to rank well on Google and other search engines, you need to optimize it for SEO. SEO stands for search engine optimization, which is the process of making your content more relevant and attractive for your target audience and keywords. Here are some tips on how to optimize your MP4 video for SEO:

  • Create a search engine friendly title. Include 1-2 keywords related to your topic and place them within the first 65 characters of your title.
  • Optimize your description. Write a concise and compelling summary of your video that includes 2-3 keywords and a call-to-action.
  • Add keywords throughout your video. Use keywords in your subtitles, captions, tags, and metadata. Repeat your keywords 3-6 times in a natural and contextual way.
  • Be consistent. Use the same name and initials for yourself and other authors throughout the video and any other online publications.
  • Build links. Share your video across your social media, networking, and institutional sites. The more inbound links to your video, the more search engines will value and highlight your content.

By following these steps, you can create an SEO-optimized MP4 video that will attract more viewers and traffic to your website.


In this article, I’ve shown you how to convert any video to MP4 online for free using Adobe Express. I’ve also given you some tips on how to optimize your MP4 video for SEO. By using this tool and following these tips, you can create high-quality videos that will rank well on Google and other search engines.

If you have any questions or feedback, please leave a comment below. And if you found this article helpful, please share it with your friends and colleagues.

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