Quality Control and Migos: The Story Behind “Frosted Flakes”
“Frosted Flakes” is a song by American hip hop group Migos, released on August 15, 2019, as part of the compilation album Quality Control: Control the Streets, Vol. 2 by Quality Control Music. The song was produced by Buddah Bless, OG Parker and Earl on the Beat, and features Quavo, Takeoff and Offset rapping about their lavish lifestyle, jewelry and success. The song’s title is a reference to the breakfast cereal brand Frosted Flakes, which has a slogan “They’re grrreat!” that is echoed by Quavo in the chorus.
The song was accompanied by a cinematic music video directed by Daps and Quavo, which premiered on YouTube on August 14, 2019. The video stars Migos as bank robbers who plan a heist with the help of actor Mike Epps. The video also features cameo appearances by Quality Control CEO Pierre “Pee” Thomas and rapper Tee Grizzley. The video has over 23 million views as of December 2021.
“Frosted Flakes” received positive reviews from critics, who praised Migos’ chemistry, energy and flow. The song also performed well on the charts, peaking at number 71 on the Billboard Hot 100 and number 28 on the Hot R&B/Hip-Hop Songs chart. The song was also certified gold by the Recording Industry Association of America (RIAA) for selling over 500,000 units in the United States.
“Frosted Flakes” is one of the many collaborations between Migos and Quality Control Music, which is a record label founded by Thomas and Kevin “Coach K” Lee in 2013. Quality Control Music has signed several other prominent artists such as Lil Baby, Lil Yachty, City Girls and Cardi B. Quality Control Music is also known for its quality control process, which involves reviewing and approving every song before it is released to ensure consistency and excellence.
Migos is a trio of rappers from Atlanta, Georgia, who are known for their distinctive trap style, ad-libs and triplet flows. The group consists of Quavo (born Quavious Marshall), Takeoff (born Kirshnik Ball) and Offset (born Kiari Cephus), who are related as cousins and uncle-nephew. Migos rose to fame in 2013 with their viral hit “Versace”, which was remixed by Drake and nominated for a BET Hip Hop Award. Since then, Migos has released four studio albums: Yung Rich Nation (2015), Culture (2017), Culture II (2018) and Culture III (2021), all of which reached the top of the Billboard 200 chart. Migos has also collaborated with many other artists such as Gucci Mane, Travis Scott, Young Thug, DJ Khaled and Justin Bieber. Migos has received several accolades, including two Grammy nominations, four Billboard Music Awards and three BET Awards.
Quality Control: Control the Streets, Vol. 2 is the second installment of the Quality Control Music compilation series, following Quality Control: Control the Streets Volume 1 (2017). The album features 36 tracks and showcases the label’s roster of artists, as well as guest appearances from Megan Thee Stallion, Meek Mill, DaBaby, French Montana and more. The album was preceded by four singles: “Baby” by Lil Baby and DaBaby, “Come On” by City Girls and Saweetie featuring DJ Durel, “Intro” by Migos, Lil Yachty and Gucci Mane, and “Longtime” by 24Heavy featuring Young Thug. The album received mixed reviews from critics, who praised the diversity and talent of the artists, but criticized the length and lack of cohesion of the project. The album debuted at number three on the Billboard 200 chart, selling 63,000 units in its first week.